We Chat with LUKE GITTINS about making £500 in 1 hour during his first Live Performance on "OOOOO" #1 downloaded New Shopping App Created by Duo Sam Jones (WISH) & Eric Zhang (TIKTOK)
After only 2 months established in the UK, the OOOOO app recently ranked as the number #1 shopping app in the apple store in the UK.
OOOOO is a live-streaming video commerce platform that helps people earn a living doing what they love. The company was founded in 2020 by Sam Jones (ex-Wish) and Eric Zhang (ex TikTok) and they have offices in Oxford and Shanghai. OOOOO have studios in their offices in Oxford and are building studios in offices across the UK. They have a studio in Soho London, for creators to use, to access stock 24/7.
The app follows a mega trend in China for live shopping, already estimated to be worth US $180 billion dollars a year in sales. Through the OOOOO platform, consumers can access real people reviewing real products in live shows, which they can buy in a couple of clicks from the OOOOO app. For merchants, OOOOO is a trusted layer helping to sell more products to informed consumers. This saves brands using black boxes like Facebook or Google to find consumers. OOOOO helps creators start businesses from their bedroom with a smartphone app -without worrying about marketing, logistics or inventory.
The app launched in November 2020 selling cosmetics products in the UK, with many live shows each day. 100 brands have joined the platform.
On Sunday 31st January, OOOOO had a busker Luke Gittens perform for the first time on the live shopping app and part of the money made by selling a Hugo Boss perfume over an hour was given to Luke as his fee. He made £500 in 1 hour on the app! It was so popular that OOOOO now plan to have a musician on the app every night at 9pm! That means a musician who has had problems making money during COVID can make around £500 or even more in 1 hour simply performing live on the OOOOO app.
OOOOO, which is the world's largest owner of .tv domain names, will be launching busking.tv soon. In the meantime, musicians will be performing every night and making money on the app via cosmetics.tv and potentially trainers.tv
We had a quick chat with Luke Gittins who performed for OOOOO the live shopping platform.
Luke, as a singer you often busk, where do you busk in London?
I haven't busked in London before but I have busked in Bath which is close to where I live.
Where do you live?
I live in Chippenham, Wiltshire.
Are you from Wiltshire originally?
I was born in Southampton and lived there until the age of 8. I moved to Wiltshire and that's when I started to get involved in the local music scene there and started to pursue my passion for writing and performing.
As most artists are struggling during this time, how have you maintained your income?
Sadly, COVID-19 has put an end to all of my gigging and therefore the vast majority of my income.I find guitar teaching really great fun and I am able to continue this online using zoom. We had lots of bookings for 2020/2021, which included multiple weddings and events. My band even had some paid work in Spain, which was also sadly cancelled. To go from over 100 gigs a year to a grand total of 2 was a very difficult transition for us, like many musicians.
Where have you performed before?
I've performed as half of the acoustic duo Burbank all around the country. We have played 100's of gigs since forming in late 2015. These gigs have ranged from small pubs to weddings to festivals and even support slots at various O2 academies. We even played a few gigs in Spain! Performing is a huge part of my identity which I have really missed.
What do you like about the OOOOO app?
When I first opened the app and made my account, it struck me how easy it was to use. It felt intuitive, simple, and effective as a user. I know that Eric Zhang (Ex -TikTok is involved and I can really see similarities between the OOOOO app and TikTok. This makes OOOOO a wonderful app for everyone to use.
Great products, great prices + LIVE MUSIC! What's not to like?
OOOO is an interesting concept and platform for musicians how much did you make last night on OOOOO?
My first performance on OOOOO made me around £500.00, which was fantastic! But the best thing was to be given a platform which allowed me to perform again and share live music with over 3000 people who watched the livestream. I was able to treat it just like a normal gig and respond to requests and interact using the live chat features on OOOOO.
What percentage of that was from Hugo Boss perfume sales?
For every bottle sold, I received 10% of the sale. I also received an initial payment for performing. The great interaction really encouraged me to keep my energy levels really high for all the viewers. The more viewers that joined, the lower the price of the product. It really felt like a winning situation for everyone.
Will you always receive a certain percentage/fee?
As this was the first stream, I am not sure if every stream will run the exact same way in the future. But I know that Sam (the CEO) is really keen on supporting musicians and giving them a platform to perform on.
Is it always beauty products being sold whilst you play or also other products trainers, etc?
The site hosts multiple products from cosmetics to shoes. I think the combination of live music and the interaction on the app, would work really well for multiple products.
Are you going to be singing regularly on the OOOOO app ?
I really hope so!!
What’s your Socials, how can people follow you or get in touch?
I perform live as part of a duo called 'Burbank'. The music I have currently released is all under the Burbank Name. However, I have been working on some solo music which will be released this year. Which is really exciting!
How would someone access the OOOOO platform ?
Apple App Store Now
Website Soon