GHITA Shares Single 'NO STOPPING' From Her Debut EP ‘LOST ANGELES | We Talk Music, Language and Travel Destinations
Unrestricted by sonic or geographic boundaries, Ghita’s vision has created a style of futuristic pop with an appeal that stretches across the continents. Tastemakers on both sides of the Atlantic have heralded her huge potential, with plaudits including Clash, PAPER and Wonderland. She’s being discovered by a growing fanbase, earning 3 million streams on Spotify plus 1.2 million views at YouTube in just a few early releases.
Following the success of Real Lies remix featuring CKay, Ghita now shares the new single ‘No Stopping’ as she gears up for the release of her debut EP ‘LOST ANGELES’ on December 10th. She co-wrote the track with the Grammy-nominated Kimberly ‘Kaydence’ Krysiuk (Ariana Grande’s ‘7 Rings’) and Casolina, with production from 9AM (Ty Dolla $ign, Jason Derulo).
While Ghita is still very much a rising talent, ‘No Stopping’ possesses the maturity of a seasoned artist. Its meditative aura blends modern production flourishes within a spacious slowburning ballad. Meanwhile Ghita’s beautiful tone balances the purity of the song’s sentiment with the astute taste not to overplay its drama. It’s an utterly confident performance, but one that was inspired by a fleeting moment of self-doubt.
‘No Stopping’ is released alongside an elegant, minimalist video that was filmed in the lake Bin el Ouidane in Morroco and directed by the Moroccan filmmaker Netstyle. The director, real name Younes Jourrane, shares the aesthetic that Ghita created with her self-directed video for ‘On My Mind’.
Ghita’s melting pot of influences sets her apart from the pack. On one hand, she’s inspired by North African rhythms and the vibrant world of Afrobeats, but the time she spends in London and Los Angeles adds electrifying elements of R&B, rap and hip-hop. She was raised between her homeland of Morocco and Switzerland. It was an upbringing that exposed her to contrasting cultures throughout her childhood, which ultimately also influences her music and vocal style. She left Switzerland to attend the prestigious Berklee College of Music.
Tell us about your EP ‘LOST ANGELES’?
It's a compilation of my 3 years in LA. Living alone, building my own contacts, feeling happy, feeling down, my little love stories. It really all comes from personal experiences.
What’s the song about?
“No Stopping’ is about me feeling very down about my career in L.A.,” says Ghita. “I was writing to feel better and, more importantly, to remind myself who I really am inside, which is not someone who gives up easily. I connected really well with Kaydence and Casolina. We were trying to write a song that would mean something to all of us, and they helped me turn my pain into something beautiful.
Having worked with Grammy-nominated Kimberly ‘Kaydence’ and 9 AM What was this experience like?
It was great, she's awesome. She's super easy going and cares about lyrics a lot.
Having studied Music at Berklee College of Music how was this experience for you?
It was great, I met some of my best friends and became a better musician.
As a Moroccan native, what was the significance of shooting the video in Morocco and with a Moroccan filmmaker NetStyle?
Netstyle is a genius, he's so creative and his work is so clean and in Morocco, I feel home. So 2020 was a pretty cool year for me.
With the ongoing pandemic how have you been and how has it affected your creative process?
Besides the very strict quarantine, we had to go through in March and April, the rest actually didn't change my life. I was able to continue making videos and going to the studio. I actually loved this year, it gave me hope to keep going and get ready for concerts once all of this craziness is over.
What’s the funniest story from your time as an artist?
Honestly what makes me laugh the most ( but in a very good way ) are fan accounts... they take the time to make the funniest edits about me and that makes me laugh and happy and grateful at the same time or comments I see sometimes on my videos...
In the music video, what were you trying to communicate visually?
Since it's my debut EP, we were trying to make cool visuals so people can discover my face without thinking too much of a strong identity since every video is quite different, but they have one thing in common; they're all minimalistic, pretty artsy which represents me well and is a good introduction of who I am as an artist. In the next project, I'm going to think more of a role to fit in and have more craziness going on.
You said “I love to travel and meet new people” What’s your favourite destination travelled to and where else would you love to go next and why?
Yes, I love to travel so much. I think my favourite destination so far is Greece during the summer. I would love to go to Japan!
Speaking 4 languages you find it hard sometimes to switch between them, could you tell us a bit about this?
Yes, it's a bit of a challenge to communicate with fans, but I also see it as a strength!
Did opening for Maroon 5 open any new opportunities?
Not really, but it was still an amazing experience. It was also such a long time ago, I almost forget it happened sometimes.
What’s next for you with 2021 around the corner?
A new project, going back to the US and we'll see what the future has in store!